Andy Middleton

Founder & Director, The TYF Group & Founding Partner, Do Lectures

Andy is a sustainable innovation specialist, advising organisations on strategies that accelerate the speed, scale and impact of change.

He founded the TYF Group, a leading adventure and education B Corp, in St.David’s in 1986 and supports their mission to inspire people of all ages grow unshakeable curiosity and confidence in their ability to play, think and work their part in shaping a better world.

Andy is a Non-Executive Director of Natural Resources Wales and a member of the Innovation Advisory Council for Wales. As a Founding Partner of the Do Lectures and mentor for high impact business with Unreasonable, he helps enterprise leaders solve the grand challenges around energy, water, food, and climate change by joining dots in new ways.

He works internationally, balancing desk and delivery time with surfing, sea kayaking and growing tasty food. He blogs at www.tyf.com and tweets as @gringreen. Some of Andy’s talks are online at Do Lectures and TEDx.

My Sessions

How Innovative Products and New Business Models are Transforming the Outdoor Sector

As outdoor enthusiasts and explorers, we invest in and take care of our equipment with the utmost care and attention – we do not want our harness to fail half way up a mountain or our brakes to fail as we cycle down a steep ravine. Why then do we not pay the same attention […]

Adventure Sustainability